PRESS RELEASE - FOR IMMEDIATE RELEASE

What do Howard Hughes, the movie Flashdance and the Beatles have to do with Global Warming and Sustainable Development?

Cherry Hill, NJ -- 06/24/08 -- Howard Hughes, the movie Flashdance and the Beatles are all part of the discussion in a new book "Sustainable Development Possible with Creative System Engineering". It makes some bold claims and proposes a rather simple solution to tackle our problems in the next 100 years while casually referencing some movies, music, theater, and books from 431 BC to today.

Its premise is that Our Science, Innovation, Technology, Engineering and Art are breaking down just when we need it to ramp up. It goes on to state that sustainable development has always been part of human development and that it was these elements and how effectively they worked which allowed for our life on earth.

Imagine a place where you create things and make decisions where there are no hidden agendas and all stakeholders are treated equally. How would potential approaches surface, how would they be narrowed and selected, how would decisions be made. What tools and techniques would be used if they were not the greatest moneyed interests, the most politically powerful, or the most dangerous?

This book is for everyone everywhere as we all engage in trying to build everything - from software to cities.

ABOUT THE AUTHOR
Walt has held various government, defense, and commercial high technology positions in the past 30 years. He has published and presented at several technical conferences. Starting from New Jersey, going to California, then Florida, and returning back to New Jersey Walt has a very broad and deep understanding of the state of engineering and technology in the United States. He has taken this experience and digested it into his new book "Sustainable Development Possible with Creative System Engineering" in hopes of providing an effective road map for people engaged in building everything in the next 100 years.

AVAILABLE AT
ISBN: 978-0-6152-1630-0
www.amazon.com/dp/0615216307 (Amazon.com)
search.barnesandnoble.com/booksearch/isbnInquiry.asp?r=1&EAN=9780615216300 (Barnes and Noble)
www.bookfinder4u.com/IsbnSearch.aspx?isbn=0615216307 (Other Domestic and International Sellers)

CONTACT
Published by CassBeth
sustainable @ cassbeth.com

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